Darryl King’s blog ireckon

The current online buzz words we all hear are Web 2.0. There is a lot of mixed messaging about 2.0 and what does it really mean. I was reading a good article about the hype / push to 2.0 everything out around the market (Social Media and Web 2.0 - Jason Burby).

The new drive behind 2.0 has a bit of a familiar ring to the year 2000 hype surrounding the web changing the world (shortly before meltdown occurred), although don’t get me wrong I love some of the great new ways the web technology can now be used.

What I like about this article is it mirrors sentiments I often express to our customers about any part of their web development (or any development on or off line), which is create / find the reason first then look at the development.

Whether it be for a Web 2.0 tool set or application, looking at interacting with social networking sites, or even something as simple as a sign up to a newsletter box on a web site, first have a reason and then plan how to deliver on it.

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We regularly get asked for some magic bullet or quick fix to get to the top of Search Engine results.

For many sites we see there is a bit of a quick fix, just getting the basics done right, or near right (if you want to stay away from the engines radar for being too perfect), but most of the site owners wanting the magic bullet are in tough categories.

I have been involved with SEO since before Google dropped on our radars, and for the large part now the basics are the areas that generate the best results. And no I am not suggesting that doing the basics will get a result for every site in every category, however in the long run (which most businesses are in for) the fundamentals matter.

Think of it a bit like a football team / game of football (ok lets use Rugby Union as our football analogy for now). This year in the Super 14 we are seeing a lot of new experimental laws.(hmm this sounds a little like some of the latest google changes).

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