With Social Media, getting started is like crossing a river

I have used this analogy 3 times in the last 20 odd years. The first time was back in the early adoption days of PCs for the masses at home, the second with the birth and early stages of the Internet (although I seem to still use it for companies) and the 3rd time is NOW with Social Media and networking tools.

The analogy goes a little like this:

There is never a good time to get ‘into’ new technologies. Social Media is like a fast moving river. It has a course to run with many twists and turns in it. You cannot see the bottom nor know fully what traps might be laying inside it. There is no real start or finish it just runs.

You can see the other side, and while the other bank looks a little greener and there appears to be good things going on over there, you have yet to find a good bridge (read easy way) to get over there.

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Choosing the right tool for the job, gardens or web tech, it saves in the end.

My camping holiday is over again. I came back to my semi rural property overgrown and messy. My ride-on mower had gone to God; it was hot and didn’t look like I was in for much fun at all.

Several options ran through my head:

  • Can I force this old mower to start and do a rough job for now?
  • Just get a hand mower and do the front for now and bluff neighbours (and wife) that it looks good.
  • Leave it and go play on the PS3.

None of these was going to help.

In the end, I spent several thousand dollars and bought a new ride-on mower with some specific attachments for my type of property (including an awesome tipping trailer), a new blower vac and a small hand mower. You can see why Wife doesn’t let me go to the tool shop often.

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Leaping out of your comfort zone, and Social Media

Ok, so those that follow my tweets will know yesterday evening I took a pretty big challenge for me and did a tandem parachute jump.

  1. At 13 I wouldn’t stand on a chair for the height.
  2. I have progressively through the years, thanks to Physics teacher Fred Flintstone (nickname), used the progressive load principle (worthy of a blog itself) to conquer it.
  3. I have made excuses for 4 years on how to avoid this final step.
  4. I am a control freak.

Therefore, I did it. It was a night jump at Caloundra landing on Kings Beach, and frankly was AWESOME!

To me it was a significant moment. I had to let someone else be in control, let them take my life in their hands, and handle all of the emotions and thoughts, and a skyscraper full of fear before being flung into a dark and cool evening and just buzzing to the ground.

Not sure I have stopped buzzing yet.

So the obvious post heading is ‘leaping out of my comfort zone‘.

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Recruiting, with a little help from your friends!

One of the lessons I learned last year was that not paying attention to our culture when recruiting, was to the detriment of my business. (see point 3 of Riding across bumpy ground).

Over my holiday this year, I have reflected on how I used to interview staff at an Aussie pub I helped run in London. The other manager and I believed the best way to work out if they were a fit, was to interview them 1 night at the bar when we were ‘soft’ working and fill them full of beer.

We reckoned that you got a much better taste of their real self when they were ‘pissed’ than you did at some mock interview.  And the truth of the matter was after we did use that style of interview we got a better fit for our pub. It’s called matching people to your individual culture.

At ireckon, culture is as important as at any other workplace. While we do like attitude and creativity, not all people bring it in the same way. Moreover, not all ways are ideal as the organisation evolves either. We need people that fit in our culture today and will add to it.

So how do I preview / post interview potential job candidates?

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