I have used this analogy 3 times in the last 20 odd years. The first time was back in the early adoption days of PCs for the masses at home, the second with the birth and early stages of the Internet (although I seem to still use it for companies) and the 3rd time is NOW with Social Media and networking tools.
The analogy goes a little like this:
There is never a good time to get ‘into’ new technologies. Social Media is like a fast moving river. It has a course to run with many twists and turns in it. You cannot see the bottom nor know fully what traps might be laying inside it. There is no real start or finish it just runs.
You can see the other side, and while the other bank looks a little greener and there appears to be good things going on over there, you have yet to find a good bridge (read easy way) to get over there.




Cover you mean Printed, then that's a rule... 17 days ago