Comments on: Yellow Pages – What are you used for?

By: darryl

darryl — Tue, 28 Jul 2009 05:44:14 +0000

Note from Darryl:: checking out the IP Address of Eddie (who commented here) seems this comment actually came from a Sensis.com.au IP address. Without abosolute proof, I can only use what we investigated Ip wise to determine that this comment is actually one coming from within the company that Creates and Distributes Yellow Pages in Australia. If so this is not really a real comment and shoudl be taken with that in mind. [ unless sensis now resells Ip addresses and internet access to the public the fact the IP this comment was submitted from resolves there is the best indication we have of the authenticity of it (or not) ] Additionally this is the sort of non transparent corporate behaviour in social media that leaves a bad taste in the mouths of people who seek some transparency.

Maybe Eddie does believe what he writes, but it is a little hard to really rate it as valuable if he is actually someone working there, and quite frankly given how simple and light on this blog post is, kind of makes me wonder why bother.

By: eddie

eddie — Tue, 28 Jul 2009 04:48:15 +0000

uumm, im pretty sure that YP is only used as a point of contact. if i want to advertise, ill do tv, billboards blah blah. when i want the customer to call me ill make sure i come up in searches, be listed everywhere just make it as easy as possible for someone to find me no matter what medium they use. for anyone who is biased… ur a tool. theres no wrong or right, theres just trial and error. try something, weigh cost vs return and either keep it or decrese it. advertising and marketing is about getting across the board, making sure ur business is known and easily accessable.

so in relation to this thread, YP print… there are still ppl that use… google for me is more for infomation on stupid shit that i search because i get bored, or i go to youtube. i use business directories to find businesses… simple. and weather i choose online or print. whatever is closer to me when the need arises. if a pipe bursts out comes the book, if the power goes out, out comes the book. if a fire breaks out…000 duh… ill use online when i know what/who im looking for other than that the book is just easier.

By: James Tuckerman

James Tuckerman — Sat, 18 Jul 2009 04:29:02 +0000

I’ll feel a similar sadness when newspapers go completely online. What will I use to squash flies and wave like a batten when making a heated point?

By: darryl

darryl — Thu, 16 Jul 2009 00:06:09 +0000

Hi Dave
I don’t think Steve is following my blog, I would suggest he has Google Alerts or similar and just saw their product name in it and jumped on over.
Thanks for your comments.
Interesting analysis of “proof in the pudding” where do agencies and others advertise.

Darryl

By: Dave Lord

Dave Lord — Thu, 16 Jul 2009 00:03:55 +0000

Thanks for your article Darryl, Very thought provoking.For the record, I have recently cancelled my YP advertising in every category, and I will be cancelling the delivery of the books today.
Yellow Pages is a dead dinosaur, and it needs to be buried because it is starting to STINK! In an environment where we are debating whether we should allow a pulp mill to be built by Gunns in Tasmania, I can’t believe we can allow the huge waste of natural resources called Yellow Pages to exist!
It’s interesting to see Steve@YellowPages is following your blog.
He quotes market research from Roy Morgan to back his spin. Here is an interesting exercise…. I looked in the Brisbane Yellow pages under Market Research and guess what? Roy Morgan has the CHEAPEST inline listing you can buy! Obviously Roy Morgan does not believe their own market research????
If you want empirical evidence that Yellow pages advertising is a bad decision, consider this:
Of all the possible business types listed in the Yellow Pages, which would be the most qualified to advise you on what might be a good advertising medium? HHHHHmmm? How about an advertising agency? In the current Brisbane book there is less than ONE page of Advertising Agency listings, mostly inline or free ads. There are only 2 display ads, none major companies.
Now let’s compare that to a similar niche market. I’ll go out on a limb here but let’s assume that there are about as many Excavator businesses in Brisbane as there are Advertising Agencies. (give or take)The Excavating category in Bris-Vegas YP has TWENTY FIVE pages!
I think I will take the lead from an advertising agency over a back hoe driver when it comes to placing my advertising dollar, thanks!!