Comments on: Marketing isn’t advertising – spend your $5k wisely

By: The Direct Marketing Voice » The Direct Marketing Voice Link 7-16-2009

The Direct Marketing Voice » The Direct Marketing Voice Link 7-16-2009 — Tue, 09 Aug 2011 20:07:13 +0000

[...] Marketing isn’t advertising – spend your $5k wisely [...]

By: Heath Eddy

Heath Eddy — Tue, 28 Jul 2009 05:52:54 +0000

Made some good points Daryl – but can I nitpick for just one second.
“Marketing is not advertising, and vice versa”

I believe that advertising IS marketing, but not all marketing is advertising. Advertising has to be the middle part of your marketing plan, and that is where people fall down.

Some view it as the be-all of their marketing plan, others as the end of their marketing plan. It is the middle.

If you wanted to make this as simple as possible, a 3 step plan if you will it goes pretty much like you said in your post. Research – Advertise – Analyse and follow up. Again, essentially exactly what you have said.

Marketeers tend to have a defensive view when “outsiders” refer to their craft as “Advertising”. I suppose it is a bit like saying Ricky Ponting is a “cover driver”. He has a wider range of activity than that.

Otherwise, I know I have focused on one line of a very well thought out post that I fundamentally agree with. That’s what I reckon!

By: Leith Robertson

Leith Robertson — Fri, 17 Jul 2009 00:08:31 +0000

Hi Darryl,

Great Article, I think it gets some good key points across… I will definately be passing this link onto some Small Business owners i know, that still just don’t seem to get it…

Cheers!

By: David McMahon

David McMahon — Thu, 16 Jul 2009 08:43:26 +0000

Thanks Daryl for the great input. I totally agree with you that although social media is so hyped up at this time, what matters is what our customers think about our brand, products and how we can address these. You are right, it’s for all business owners to start talking not just online but to utilise all possible technology to reach our target market.

By: Lisa Ma, Networx Brisbane

Lisa Ma, Networx Brisbane — Thu, 16 Jul 2009 05:18:56 +0000

Great post Darryl, some good points and suggestions!