Education is meant to be about learning

Education is meant to be about learning

Today, the launch of the My School website occurred. It was heavily promoted, and given how controversial the scoring system and the way schools can be compared has been, it was always going to be a pretty obvious heavy first day of usage. It was very disappointing (albeit a little expected) to see that the site has [...]

1 CommentJan 28, 2010read more
Listening on the web for business 101

Listening on the web for business 101

It happened again this week. I was discussing online strategies with a business, only to discover that they do not have even a basic listening program in place for electronic chatter about themselves. I realise that before online media came along it was extremely easy to stick your head in the sand. As long as sales [...]

2 commentsDec 18, 2009read more
Bigotry is alive and well in Brisbane

Bigotry is alive and well in Brisbane

Yesterday I was embarrassed. As part of #irace (our staff activity for Xmas)  one of our staff teams wore ‘hot pink’ t-shirts. This was an all male (heterosexual) team and the pink colour was one of three bright colours. The event was all in good fun, and no one was supposed to get hurt. Thankfully no one [...]

3 commentsDec 12, 2009read more
All that glitters is not gold!

All that glitters is not gold!

Last night a person (yes a real human) made several mistakes. They made an error and then the attempts to manage it weren’t so great and things didn’t exactly resolve themselves as they could have. Ever happened to you? In your working life, have you ever made one of those mistakes that sent chills down your [...]

7 commentsNov 14, 2009read more
The Perfect Gift for a Man e-book now free

The Perfect Gift for a Man e-book now free

Due to some changes made to the printed version and a desire to make sure the book gets spread as far and wide as possible to help young men / men of all ages, The Perfect Gift for a Man ebook is now available free.  Read the update. You can download it here, or from the [...]

No commentsNov 10, 2009read more

Why ireckon?

I regularly get asked why / how we came up with the name ireckon.

No major big marketing session (unless you call the pub a big marketing session), the name came about before the business. In a very traditional Australian set of discussions where the phrase ‘ireckon’ was used excessively in expressing personal opinions about all manner of topics, the idea formed for what was the first ireckon site. In the early days of the internet the first ireckon site was all about personal expression via world wide polls which users could vote on and store all sorts of personal information… gee now they would call that a community site and UGC (user generated content)… were we before our time?

Back then it was very new and hardly done where a ‘community’ site gathered people purely based on their individual expressions, nowadays sites like this are everywhere. ireckon we decided the name had more value for us in our business sites rather than our hobbies, so we converted it to our main name and started bulding our brand around it.

Some say “ireckon”, the company, is still reflective of my opinions and what ‘ireckon’ about the internet and to some degree that is probably true. Nowadays though with our growing team i feel that it is more like ‘wereckon’ and the ‘i’ is my influence.

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