While the ultimate decision on who gets to govern Australia is still being made, the results are being measured on how digital / online activity had an impact on both Politicians and Voters. There are of course many ‘hustings’ online that relevant candidates had to consider, each with its own merits and bad points, each [...]
There is a lot of talk about this election campaign and the fact it hasn’t been much of a ‘social election’, meaning the lack of Social Media involvement. Ever since the Barack Obama campaign team leapt whole heartedly into using social media and other forms of digital communications to promote issues, communicate and raise funds [...]
Warning this post has an extreme overuse of bad clichés It has dawned on me that we have turned our back on our entire culture. The radios and TV channels are full of it, the newspapers covered in it. Apparently we are overrun with a plague of asylum seekers that threatens our very existence. Like [...]
4 weeks into my iPad ownership i felt it worth a quick review on how I am finding it. Firstly I am not a Mac fanboy. I do like my iPhone but am a long term PC user, and frankly have no need or reason to change that. Not sure if that makes me more [...]
A business website is most likely a multifaceted tool that should be helping you run your business, generate new business, and support your existing customers, plus a score of other possible processes or applications. Importantly though, when rebuilding, adjusting or looking to change your website you need to make sure you know which master you [...]
Why ireckon?
I regularly get asked why / how we came up with the name ireckon.
No major big marketing session (unless you call the pub a big marketing session), the name came about before the business. In a very traditional Australian set of discussions where the phrase ‘ireckon’ was used excessively in expressing personal opinions about all manner of topics, the idea formed for what was the first ireckon site. In the early days of the internet the first ireckon site was all about personal expression via world wide polls which users could vote on and store all sorts of personal information… gee now they would call that a community site and UGC (user generated content)… were we before our time?
Back then it was very new and hardly done where a ‘community’ site gathered people purely based on their individual expressions, nowadays sites like this are everywhere. ireckon we decided the name had more value for us in our business sites rather than our hobbies, so we converted it to our main name and started bulding our brand around it.
Some say “ireckon”, the company, is still reflective of my opinions and what ‘ireckon’ about the internet and to some degree that is probably true. Nowadays though with our growing team i feel that it is more like ‘wereckon’ and the ‘i’ is my influence.












