How much is enough?

How much is enough?

Last night I went to see ‘The Blind Side’, a movie based on the true story of Michael Oher. In the story a family (The Tuhoys) take in Michael ( a poor African American uneducated  boy) and add him to their existing rich white southern American  family. He eventually becomes one of the most prized [...]

No commentsMar 13, 2010read more
Peter Dutton MP are you for or against the filter?

Peter Dutton MP are you for or against the filter?

It’s an election year. I am the consumer. My single vote is meant to count. I want to know where politicians vying for my vote stand. I want them to earn my vote, or accept the consequence. I want politicians the country over to step out from the shadows of their mighty parties and their leaders, and stand for [...]

3 commentsMar 03, 2010read more
Getting movie tickets shouldn’t be such an event.

Getting movie tickets shouldn’t be such an event.

This post first started in early 2009, back when the Event Cinemas site was still found at the greaterunion.com.au domain. As evidenced across social media channels, many users were frustrated by an awkward and poorly serviced website provided by one of Australia’s leading entertainment providers. I wanted to summarise many of the site failures into [...]

3 commentsFeb 17, 2010read more
Education is meant to be about learning

Education is meant to be about learning

Today, the launch of the My School website occurred. It was heavily promoted, and given how controversial the scoring system and the way schools can be compared has been, it was always going to be a pretty obvious heavy first day of usage. It was very disappointing (albeit a little expected) to see that the site has [...]

1 CommentJan 28, 2010read more
All that glitters is not gold!

All that glitters is not gold!

Last night a person (yes a real human) made several mistakes. They made an error and then the attempts to manage it weren’t so great and things didn’t exactly resolve themselves as they could have. Ever happened to you? In your working life, have you ever made one of those mistakes that sent chills down your [...]

7 commentsNov 14, 2009read more

Why ireckon?

I regularly get asked why / how we came up with the name ireckon.

No major big marketing session (unless you call the pub a big marketing session), the name came about before the business. In a very traditional Australian set of discussions where the phrase ‘ireckon’ was used excessively in expressing personal opinions about all manner of topics, the idea formed for what was the first ireckon site. In the early days of the internet the first ireckon site was all about personal expression via world wide polls which users could vote on and store all sorts of personal information… gee now they would call that a community site and UGC (user generated content)… were we before our time?

Back then it was very new and hardly done where a ‘community’ site gathered people purely based on their individual expressions, nowadays sites like this are everywhere. ireckon we decided the name had more value for us in our business sites rather than our hobbies, so we converted it to our main name and started bulding our brand around it.

Some say “ireckon”, the company, is still reflective of my opinions and what ‘ireckon’ about the internet and to some degree that is probably true. Nowadays though with our growing team i feel that it is more like ‘wereckon’ and the ‘i’ is my influence.

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