When politics needs influencing who you gonna call?

While the ultimate decision on who gets to govern Australia is still being made, the results are being measured on how digital / online activity had an impact on both Politicians and Voters. There are of course many ‘hustings’ online that relevant candidates had to consider, each with its own merits and bad points, each [...]

Are you listening, politicians? I didn’t think so!

There is a lot of talk about this election campaign and the fact it hasn’t been much of a ‘social election’, meaning the lack of Social Media involvement. Ever since the Barack Obama campaign team leapt whole heartedly into using social media and other forms of digital communications to promote issues, communicate and raise funds [...]

Welcome to the Lucky Country

Warning this post has an extreme overuse of bad clichés It has dawned on me that we have turned our back on our entire culture. The radios and TV channels are full of it, the newspapers covered in it. Apparently we are overrun with a plague of asylum seekers that threatens our very existence. Like [...]

How’s the iPad going?

4 weeks into my iPad ownership i felt it worth a quick review on how I am finding it. Firstly I am not a Mac fanboy. I do like my iPhone but am a long term PC user, and frankly have no need or reason to change that. Not sure if that makes me more [...]

Who do you love, Suncorp – your prospects or your customers?

A business website is most likely a multifaceted tool that should be helping you run your business, generate new business, and support your existing customers, plus a score of other possible processes or applications. Importantly though, when rebuilding, adjusting or looking to change your website you need to make sure you know which master you [...]

It has to work. Not for you for your client.

Posted by darryl in Business, This Web Thing on Jul 07 | No comments yet
It has to work. Not for you for your client.
Today I received an email, from a raving fan of my team. Basically my team do the work so that’s who our customers love really. He wasn’t always this way. Part way through this project, our first with him, a few road bumps occurred. But we dealt with them and pushed through to get the...
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You want feedback? I’ll give you feedback Zendesk!

Posted by darryl in Business, This Web Thing on Jun 26 | 1 comment so far
You want feedback? I’ll give you feedback Zendesk!
Enough already. There is a time for a simple generic letter that you mass use, but in responding to a complaint it sure isn’t it. In business we all struggle to allow for scalability in our services but also retain the personal touch. This is never harder than in a services business. Today I received...
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Who do you love, Suncorp – your prospects or your customers?

Who do you love, Suncorp – your prospects or your customers?
A business website is most likely a multifaceted tool that should be helping you run your business, generate new business, and support your existing customers, plus a score of other possible processes or applications. Importantly though, when rebuilding, adjusting or looking to change your website you need to make sure you know which master you...
read more

SMX Sydney 2010 a little preview with Greg Boser

Posted by darryl in Business, This Web Thing on Apr 19 | No comments yet
SMX Sydney 2010 a little preview with Greg Boser
Last week I had the pleasure of running a live tweeterview with Greg Boser (@gregboser), about SMX Sydney, at which he will be presenting, and Search in general terms. Having finally met Greg in person at last year’s SMX event, it was a good prelude to hearing his thoughts again this week. Greg’s history is...
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Listening on the web for business 101

Posted by darryl in Business, This Web Thing on Dec 18 | 2 comments
Listening on the web for business 101
It happened again this week. I was discussing online strategies with a business, only to discover that they do not have even a basic listening program in place for electronic chatter about themselves. I realise that before online media came along it was extremely easy to stick your head in the sand. As long as...
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