Today I spent the afternoon at Woody Point Redcliffe. It was the turn-around point for one of my sons outing with his cadet group. Basically they cycled 15km to there, then back 15km to Shorncliffe to earn their cycling badge. While myself and some of the other fathers waited with...
business
All that glitters is not gold!
14 Nov
Last night a person (yes a real human) made several mistakes. They made an error and then the attempts to manage it weren’t so great and things didn’t exactly resolve themselves as they could have. Ever happened to you? In your working life, have you ever made one of those...
5 Social Media Tips from Folbot, they get it!
09 Sep
Last night I Tweeterviewed David AvRutick, President of Folbot Inc. Folbot make foldable (and consequently portable) Kayaks. I chose to talk with David because of several posts I read about them and also a colleague in Sydney Sean Smith (aka @fatpaddler) who recently purchased one, and used it to do...
A dummies guide to understanding Tweet utility
23 Jul
Of course with all the hype/ marketing / spam and invariable boorish behaviour that will become part of the micro blogging scene, there is still great value and practicality in using Twitter. No matter what crafted ‘simple’ media skits, like Letterman, or Rove (boring Aussie TV) say, there is a...
Marketing isn’t advertising – spend your $5k wisely
16 Jul
Yesterday a number of people tweeted out an article by Tony Eades on Anthill Online. It was titled “How to spend a Marketing Budget of $5000”. I read it and to be honest the song lyrics “let’s do the time warp again” seemed to echo around my head. It annoyed...
Yellow Pages – What are you used for?
10 Jul
Last weekend I questioned people on Twitter about what they used their Yellow Pages for. Why? Well I have seen numerous TVC’s recently promoting how grand the Yellow Pages are, you know the end of buying season ads that run, validating the cost of advertising. The adverts reinforce for me...
Can your business cope without technology?
29 Jun
No I didn’t just swear. It is a very real question. When something happens twice to me in very quick succession I often think it means I am supposed to take notice. I have. So you’d better too! On Saturday while getting some last minute paint for our old office...
Employed via Twitter. Fact not fiction.
18 May
Today our first twitter recruited employee started at ireckon. Scott Hampson, aka @agent_x, has started with us in our important role as Site Producer /Project Manager. Last year, when the person previously in that role left, to move further afield, we decided to run with our existing team and let...
Cover you mean Printed, then that's a rule... 22 days ago