How much is enough?

Last night I went to see ‘The Blind Side’, a movie based on the true story of Michael Oher. In the story a family (The Tuhoys) take in Michael ( a poor African American uneducated  boy) and add him to their existing rich white southern American  family. He eventually becomes one of the most prized [...]

Peter Dutton MP are you for or against the filter?

It’s an election year. I am the consumer. My single vote is meant to count. I want to know where politicians vying for my vote stand. I want them to earn my vote, or accept the consequence. I want politicians the country over to step out from the shadows of their mighty parties and their leaders, and stand for [...]

Getting movie tickets shouldn’t be such an event.

This post first started in early 2009, back when the Event Cinemas site was still found at the greaterunion.com.au domain. As evidenced across social media channels, many users were frustrated by an awkward and poorly serviced website provided by one of Australia’s leading entertainment providers. I wanted to summarise many of the site failures into [...]

Education is meant to be about learning

Today, the launch of the My School website occurred. It was heavily promoted, and given how controversial the scoring system and the way schools can be compared has been, it was always going to be a pretty obvious heavy first day of usage. It was very disappointing (albeit a little expected) to see that the site has [...]

1 CommentJan 28, 2010read more
All that glitters is not gold!

Last night a person (yes a real human) made several mistakes. They made an error and then the attempts to manage it weren’t so great and things didn’t exactly resolve themselves as they could have. Ever happened to you? In your working life, have you ever made one of those mistakes that sent chills down your [...]

A dummies guide to understanding Tweet utility

Posted by darryl in Business on Jul 23 | 1 comment so far
A dummies guide to understanding Tweet utility
Of course with all the hype/ marketing / spam and invariable boorish behaviour that will become part of the micro blogging scene, there is still great value and practicality in using Twitter. No matter what crafted ‘simple’ media skits, like Letterman, or Rove (boring Aussie TV) say, there is a purpose and point to using Twitter,...
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Marketing isn’t advertising – spend your $5k wisely

Posted by darryl in Business on Jul 16 | 6 comments
Marketing isn’t advertising – spend your $5k wisely
Yesterday a number of people tweeted out an article by Tony Eades on Anthill Online. It was titled “How to spend a Marketing Budget of $5000”. I read it and to be honest the song lyrics “let’s do the time warp again” seemed to echo around my head. It annoyed me. Technically all of the five...
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Yellow Pages – What are you used for?

Posted by darryl in Business, Misc. on Jul 10 | 12 comments
Yellow Pages – What are you used for?
Last weekend I questioned people on Twitter about what they used their Yellow Pages for. Why? Well I have seen numerous TVC’s recently promoting how grand the Yellow Pages are, you know the end of buying season ads that run, validating the cost of advertising. The adverts reinforce for me how useless statistics can be in promoting...
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Can your business cope without technology?

Posted by darryl in Business, ireckon on Jun 29 | 1 comment so far
Can your business cope without technology?
No I didn’t just swear. It is a very real question. When something happens twice to me in very quick succession I often think it means I am supposed to take notice. I have. So you’d better too! On Saturday while getting some last minute paint for our old office (a couple of quick repairs) I visited...
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Australian Book site fail, loses the sale

Australian Book site fail, loses the sale
[ NB> to see how Dymocks handled this, quick note at bottom, follow up post to come ] I had a mission. A simple mission. All I wanted was to replace a copy of a good book that was so good, someone has lifted it! The book itself is not the issue, but it was a good...
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