For those that don’t have a tablet the key to their value (outside of their coolness) is that when you find apps that work well for you the devices become lifechanging. Since I purchased the ipad(1) several things have changed in my business and house. We no longer buy printed...
this-web-thing
I want a new website. Part 1.
28 May
Sometimes I forget that for many the web is a place they do things in, not necessarily a place they understand fully, and that engaging an agency to create a new web site design they often don’t know really where to start. My aim in this short series is to...
What cost your Social media?
22 May
There are so many social tools / hang outs that people can interact in or with. Sites, apps and integrations with other places you visit online, the social digital revolution is well and truly amidst us. As a user of some of the social tools, and like many I would...
Should you be listening to your friends?
10 Apr
The referral economy.. recommendations, testimonials all being driven by those many virtual acquaintances and friends you have spent your valuable free time building. Everywhere I look I see recommendations being built into everything online. Is that such a good thing? How do we filter these referrals so they actually have...
How do you cope when your site traffic doesn’t just spike it explodes?
17 Mar
When you have worked in the digital landscape for as long as I have, no doubt you’ve had to deal with some unexpected road bumps along the way. Particularly when you run sites / apps for large national or international brands that have the potential to go “viral”, there can...
26 instant hot spots on Google
09 Sep
Google released its new instant search functionality today and while debate will rage about its usability and impact on the search industry, there is little doubt Google isn’t stupid enough to roll out a change to its core product (note core – not like wave which was a new product)...
How much do you really know about your site visitors?
01 Sep
I spoke today at Interactive Minds’ September event, specifically on metrics. The talk consisted of two of my favourite metrics tools. This post is about Clicktale, a brilliant usability and conversion tool. Funnily enough while reviewing my notes, I saw a posting from @franksting talking about measuring readers, not visitors...
When politics needs influencing who you gonna call?
24 Aug
While the ultimate decision on who gets to govern Australia is still being made, the results are being measured on how digital / online activity had an impact on both Politicians and Voters. There are of course many ‘hustings’ online that relevant candidates had to consider, each with its own...
Are you listening, politicians? I didn’t think so!
17 Aug
There is a lot of talk about this election campaign and the fact it hasn’t been much of a ‘social election’, meaning the lack of Social Media involvement. Ever since the Barack Obama campaign team leapt whole heartedly into using social media and other forms of digital communications to promote...
Cover you mean Printed, then that's a rule... 22 days ago