So here is something which is hard for all service businesses. Losing a customer, or customers who want to cancel their subscriptions. Remember that customers who choose to go elsewhere, or just have no need for your service anymore are not necessarily lost forever. We recently chose to use a...
this-web-thing
twittering away
18 May
Recently I added the TXT ability to my twitter account, following the badgering and raving of a colleague who loves the way it works. Being a gadget man myself, I just had to, particularly as we both discussed how the simplicity of the tool could be used in numerous business...
Web success – is it by design or accidental?
16 May
A lot of money is being spent again on web engineering for commercial success. During the lead up to when the dot com bubble burst every good idea got capital and the ‘web stars’ worked to engineer their destiny using a good idea and capital. Many of them are doing...
velocity bandwidth restored
10 Apr
further to my previous post, the virgin blue velocity global game is now back up and...
when it all goes horribly wrong
10 Apr
What happens when the web goes horribly wrong. Well a classic example is a marketing campaign run by Virginblue Velocity Rewards. I received my points statement and a well hyped campaign to play an online game and go into win up to $70k in prizes. So of course what did...
Web 2.0 hype and a reality check for your web site
27 Feb
The current online buzz words we all hear are Web 2.0. There is a lot of mixed messaging about 2.0 and what does it really mean. I was reading a good article about the hype / push to 2.0 everything out around the market (Social Media and Web 2.0 –...
Search Engine Rankings – Long term results
25 Feb
We regularly get asked for some magic bullet or quick fix to get to the top of Search Engine results. For many sites we see there is a bit of a quick fix, just getting the basics done right, or near right (if you want to stay away from the...
Keeping fit with SEO and maintaining your rankings
23 Jan
OK so doing SEO won’t lose you any pounds but I really like this article and the association between maintaining your health and fitness and maintaining your SEO rankings. This issue comes up for us a lot when we explain why we provide ranking and update services as a monthly...
Optimising for profit
15 Dec
Further to my introduction I had a great time in Chicago at the Search Engine Strategies conference. Conference attendees included companies like ours from around North America as well as a large number of Site owners and / or managers for medium to large US corporations who were looking to...
Cover you mean Printed, then that's a rule... 22 days ago