So I will set the scene first. Tonight I attended a special presentation of Picasso and his collection, at GOMA, in Brisbane. This presentation was for people associated with Queensland Leaders and was presented to us by the GOMA Director, Tony Ellwood.
Apart from the fact this unique exhibition of Picasso’s work and his own personal collection (well some of it), was a great exhibition Tony gave us an insight into the history of Picasso (view: BBC History) and some of the influences on Picasso and his artwork.
Picasso is different to many artists, in several ways;
- he made a lot of money during his lifetime, rather than his value being raised after his death.
- he tried, experimented with and successfully worked with many styles throughout his long career
- he collected art from many other artists, and respected and promoted art / artists throughout his life
While I am no Picasso expert, what impressed me most about this exhibition was the way he approached his art with an open mind and a desire to continually evolve.
So what sort of web designer would he be?
So here is something which is hard for all service businesses. Losing a customer, or customers who want to cancel their subscriptions. Remember that customers who choose to go elsewhere, or just have no need for your service anymore are not necessarily lost forever.
We recently chose to use a Search Tool called Keyword Spy to do some strategic reviewing of a campaign. We subscribed for a couple of months, which was great, and got great value out of it.
But in good systematised cost control, my Chief of Search (yes that is his title), came and said we can cancel that sub for now because it isn’t needed at present. We regularly do this as we use possibly 50+ tools to keep up with a whole bunch of areas to do with Search Optimisation and Marketing, so hibernating the ones we aren’t using at present is part of the beauty of Software (or tools) as a Service (SaaS).
That is when the problem started.
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Recently I added the TXT ability to my twitter account, following the badgering and raving of a colleague who loves the way it works.
Being a gadget man myself, I just had to, particularly as we both discussed how the simplicity of the tool could be used in numerous business / personal angles, which I am sure many twitter devotees could attest to.
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A lot of money is being spent again on web engineering for commercial success. During the lead up to when the dot com bubble burst every good idea got capital and the ‘web stars’ worked to engineer their destiny using a good idea and capital.
Many of them are doing something else or were up until the cycle started again.
Over the last 12 months or so the drive to engineer a site’s own commercial success has been fueled again. While companies, like ireckon, that provide development services can profit from this time (and I have no issue with profit), I still reflect on the logic behind it.
Everyone wants to be the next Youtube, Myspace, Facebook, Craigs List et alia. And while these sites are the oft-quoted ones there are plenty of other sites that have profited from the internet and converted great ideas to money. This leads to my main question:
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further to my previous post, the virgin blue velocity global game is now back up and running!
