Darryl King’s blog ireckon

further to my previous post, the virgin blue velocity global game is now back up and running!

What happens when the web goes horribly wrong.

Well a classic example is a marketing campaign run by Virginblue Velocity Rewards.

I received my points statement and a well hyped campaign to play an online game and go into win up to $70k in prizes.

So of course what did i do. I went on to play it. I love the web and how easy it is to enter competitions!

So i did.

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The current online buzz words we all hear are Web 2.0. There is a lot of mixed messaging about 2.0 and what does it really mean. I was reading a good article about the hype / push to 2.0 everything out around the market (Social Media and Web 2.0 - Jason Burby).

The new drive behind 2.0 has a bit of a familiar ring to the year 2000 hype surrounding the web changing the world (shortly before meltdown occurred), although don’t get me wrong I love some of the great new ways the web technology can now be used.

What I like about this article is it mirrors sentiments I often express to our customers about any part of their web development (or any development on or off line), which is create / find the reason first then look at the development.

Whether it be for a Web 2.0 tool set or application, looking at interacting with social networking sites, or even something as simple as a sign up to a newsletter box on a web site, first have a reason and then plan how to deliver on it.

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