When politics needs influencing who you gonna call?

While the ultimate decision on who gets to govern Australia is still being made, the results are being measured on how digital / online activity had an impact on both Politicians and Voters. There are of course many ‘hustings’ online that relevant candidates had to consider, each with its own merits and bad points, each [...]

Are you listening, politicians? I didn’t think so!

There is a lot of talk about this election campaign and the fact it hasn’t been much of a ‘social election’, meaning the lack of Social Media involvement. Ever since the Barack Obama campaign team leapt whole heartedly into using social media and other forms of digital communications to promote issues, communicate and raise funds [...]

Welcome to the Lucky Country

Warning this post has an extreme overuse of bad clichés It has dawned on me that we have turned our back on our entire culture. The radios and TV channels are full of it, the newspapers covered in it. Apparently we are overrun with a plague of asylum seekers that threatens our very existence. Like [...]

How’s the iPad going?

4 weeks into my iPad ownership i felt it worth a quick review on how I am finding it. Firstly I am not a Mac fanboy. I do like my iPhone but am a long term PC user, and frankly have no need or reason to change that. Not sure if that makes me more [...]

Who do you love, Suncorp – your prospects or your customers?

A business website is most likely a multifaceted tool that should be helping you run your business, generate new business, and support your existing customers, plus a score of other possible processes or applications. Importantly though, when rebuilding, adjusting or looking to change your website you need to make sure you know which master you [...]

How much do you really know about your site visitors?

Posted by darryl in Site Doctor, This Web Thing on Sep 01 | No comments yet
How much do you really know about your site visitors?
I spoke today at Interactive Minds’ September event, specifically on metrics. The talk consisted of two of my favourite metrics tools. This post is about Clicktale, a brilliant usability and conversion tool. Funnily enough while reviewing my notes, I saw a posting from @franksting talking about measuring readers, not visitors on his blog. Amongst a...
read more

Who do you love, Suncorp – your prospects or your customers?

Who do you love, Suncorp – your prospects or your customers?
A business website is most likely a multifaceted tool that should be helping you run your business, generate new business, and support your existing customers, plus a score of other possible processes or applications. Importantly though, when rebuilding, adjusting or looking to change your website you need to make sure you know which master you...
read more

Don’t get your wires crossed in your social channels. #marketingflaw

Posted by darryl in Site Doctor, This Web Thing on Mar 17 | No comments yet
Don’t get your wires crossed in your social channels. #marketingflaw
Understand your customer. This is the beginning and end of marketing in my books. Ultimately any idea, product or service is useless without a market to tap into. The greatest idea in the world is useless without someone that needs it or wants it. A definition of marketing I like is this:  The management process...
read more

Getting movie tickets shouldn’t be such an event.

Getting movie tickets shouldn’t be such an event.
This post first started in early 2009, back when the Event Cinemas site was still found at the greaterunion.com.au domain. As evidenced across social media channels, many users were frustrated by an awkward and poorly serviced website provided by one of Australia’s leading entertainment providers. I wanted to summarise many of the site failures into...
read more

Australian Book site fail, loses the sale

Australian Book site fail, loses the sale
[ NB> to see how Dymocks handled this, quick note at bottom, follow up post to come ] I had a mission. A simple mission. All I wanted was to replace a copy of a good book that was so good, someone has lifted it! The book itself is not the issue, but it was...
read more