I spoke today at Interactive Minds’ September event, specifically on metrics. The talk consisted of two of my favourite metrics tools. This post is about Clicktale, a brilliant usability and conversion tool. Funnily enough while reviewing my notes, I saw a posting from @franksting talking about measuring readers, not visitors...
web-site-doctor
Who do you love, Suncorp – your prospects or your customers?
13 May
A business website is most likely a multifaceted tool that should be helping you run your business, generate new business, and support your existing customers, plus a score of other possible processes or applications. Importantly though, when rebuilding, adjusting or looking to change your website you need to make sure...
Don’t get your wires crossed in your social channels. #marketingflaw
17 Mar
Understand your customer. This is the beginning and end of marketing in my books. Ultimately any idea, product or service is useless without a market to tap into. The greatest idea in the world is useless without someone that needs it or wants it. A definition of marketing I like...
Getting movie tickets shouldn’t be such an event.
17 Feb
This post first started in early 2009, back when the Event Cinemas site was still found at the greaterunion.com.au domain. As evidenced across social media channels, many users were frustrated by an awkward and poorly serviced website provided by one of Australia’s leading entertainment providers. I wanted to summarise many...
Cover you mean Printed, then that's a rule... 18 days ago