30: Tools You Can Use

Darryl: Hi I'm Darryl King and I'm here with my co-host Ed Pelgen - a couple of old internet guys who have been running our online agencies for well over 20 years. We get together weekly to talk about all things online especially for small and medium business owners or executives who still refer to their bloody websites. Each week we aim to tackle a range of online issues and put them in plain language so anyone can understand how to make their website work better for their business. Episode 30 Tools You Can Use. How you doing Ed?

Edmund: hey Darryl, I'm excited about this because this is; to me this is like a shiny object; episode; a lot of shiny objects

Darryl: Is there tools or something?

Edmund: Don't laugh; I was; looked at it all this morning I got offered. You know; a lifetime subscription to this new tools, Buy now before we start charging monthly only $600; I was like; in my head justifying it. I could really; no, I will never use it, I will not spend the money

Darryl: well and it's a really interesting thing; right? Before we get into talking about tools is how effective the methodology is and how many things? Everyone listening people out there; how many you know, books have you bought you haven’t read? How many courses you signed up for that can’t be used? How many tools have you got the organ once a month; you're lucky; there are a lot; now, there was probably some reason that you thought they'd be useful and I think a lot of it is that we just get kind of busy and never get back to always using them but it's a really effective methodology putting you know, emotions into it; you know, It’s rarity; is the price benefit it? It's running air; if you don't get it; of course now you can’t do it for six months; you know, blah blah blah blah

Edmund: hmm

Darryl: so there's a; it's a whole lot of a really effective tools that get us into them but most of the tools we probably going to talk about today. Look there's an endless the thorough stuff any business can use these are ones we use; things that we've used or seen or evaluated that might be useful and not our whole suite; they're just ways of helping people understand that there are things out there that are free or very cost effective that you can use to run your business to help you in your online marketing to help you be more effective that a lot of them are web-based

Edmund: yeah, absolutely, and I, but I think it's important point out that like these tools that were giving you our proven tools, they are tools that a lot of people are using and and you need to be careful because in this online space there are you know the traditional internet marketers who are very good at manipulating your emotions and getting you to buy tools that you may not need

Darryl: yeah

Edmund: so we like, we like to talk about a lot of those today and if we do they've got to be pretty awesome but well yeah that was my only point.

Darryl: well; you know in the last episode, late in it we were talking about email marketing and it is surprising that a lot of people still don't do it and you’ll hear all sorts of arguments that young people don’t like email. It's not; you know ,it's an email doesn't work but you know, every industry that I talk to; email newsletters get results if they've done effectively so maybe that's an interesting place to start because there are lots of ways that you can do it; hopefully most people don't try to do it from their email client so email client being our local Gmail or the thing you used to send you all one-off emails because that's just bad for; don't do it, don't even ask why, we're not going to explain it; do not use your email day-to-day email program to do your multi email sending; it's just not the right thing to do

Edmund: hmm, I think it's important when we get into just before we get into the actual tools themselves to explain to people the, an email system, I guess can be used in two different ways. One is to send you know, one-off broadcasts you know, and the common you know, reason that people use these for is things like newsletters right? Although a lot of newsletters don’t have a lot of value. But that's primarily what that aspect is for but the other thing the other way that you should think about using these tools is for what we call autoresponder sequences. Right? And these are have a lot of value because they give you a lot of freedom and they they add a lot of value to the customers and I'm you know, one of the things we talked about is onboarding sequences where they get a series of emails that automatically get sent out on day one, day two so there's this rule value in that and I don't know Darryl; unbelievable; I know Darryl's got some you know, some insight about; there's so many different ways that you can use an email system than just sending a newsletter

Darryl: Alright Ed, There are neat ways that people want to; a lot of times you can do it; you might have been through a shopping cart sequence pulled out right at the end and then magically you get some email modification; hey, your blue Yeti mics to win the basket you want to buy it; you know, things like that; how do they do that and these are normally related;l to me from talk like; so the generic stuff that people are familiar with; for campaigns or broadcasters Ed; it’s; which are things like Aweber, MailChimp, Constant Contact and there are a lot of all the ones that have been around; I can't remember half the names but those started out as traditional campaign sending email newsletter programs and you load up email addresses and you can go in and either load your template or build one with the template builders and send it out, so hey, it's where are we were in in June, it's a June newsletter, like that's a typical early stage email that happened and those tools are fantastic for it; most of them now had gone and done additional things but there are standalone ones that are more focused on what you were talking about which was that you know, the automations and Autoresponders and things but Mail Chimp has it Constant Contact has it those sorts of ones happen where you can do triggered responses, so triggered response can be - step back that the way that a lot of people got people into those lists; wasn't if you uploaded them; there'd be a widget on a website; you fill it in; hey, sign up to our list now that was great; you signed up; then people got smarter, they wanted to do what I respond so an autoresponder is sending something back straight away but that was quite unfulfilling because it generally is a confirmation message so then it was like; well, you signed up to this particular email put your sequence not alike; so an onboarding one as when we wouldn't put you; when you sign up to use some software we've done or a tool to onboard you as to help walk you through that process. Right? how do you use out all because we know that if you get some little helpful hints along the way that worked well but other examples are just when people joining a list so I know some authors that when you sign up to a list, they want to see comments, so want to know; what it isn't the most interested in so how would you segments to our people are like free books versus people that buy books, people that buy merch

Edmund: hmm

Darryl: or people that do lots of reviews and comments if I can send minute the mail so these tools allow you to do stuff like them; create some lists; you can ask questions and answers and then based on their responses you move them around into us so that that's the automation; right? It does little triggered events or actions for you

Edmund: Hmmm

Darryl: and/or then it sends you a different result so if you're a freebie person and wants free eBook - hey I've got a free eBook over here and then I don't send you anything for six months until I get the next free thing I can give you but people that are buying and doing - hey, well if you write a review; I'm gonna give you some access to something else. So and that can all be automated. In an e-commerce thing that abandoned cart stuff can be that you hope these tools up to your shopping cart software and it will ingest people into the system if they didn't complete to check out and then automatically go up send them this thing about this product that they had in the basket.

Edmund: yeah

Darryl: I know is it; a couple of examples

Edmund: and what Darryl's talking about there is commonly termed marketing automation right? And the systems that do it actually for a lot of small businesses don't actually cost much more than the standard traditional campaign based email and I'm specifically thinking of tools like Active campaign, Drip right? drip is another great little affordable marketing automation platform and those two alone have awesome functionality and have these great little visual builders that says if someone signs up to this or downloads this lead magnet send them this welcome email, wait five days, send them this other email, wait another couple of days and then send them an offer or something like. That way you're not stuck having to send those out and keep track of it right? It happens automatically so that; it's a great big; great little tool right?

Darryl: Yeah, and now and really easy to set up; what they glue of dragon drop things and make it easy and there are some differences in them so things like MailChimp and Eyewear are built around lists. So you will have; you'll pay for the people in your list. so if you've grown they can get quite expensive because people might be moldable lists and things like that; they're not necessary; they don't separate it with other programs like active campaign; I like a mini CRM so you pay for people that are contacts not in a list you can put them in all sorts of lists so something like Active Campaign is very much around marketing automation more than it was in a newsletter tool. So we actually got a look at their image that the templates and stuff they're not as user friendly as Mailchimp and those types of things. You're really focused; there's a new one that I read of recently and all that literally does is it only stores like an email address natively and it's just used for real simple stuff so

Edmund: hmm

Darryl: you know, like it's what's your goal? What are you trying to achieve? BUt there are so many tools like; we could talk for two or three hours.

Edmund: yeah but you can't go wrong with say drip or active campaign they're good, affordable entry level platforms with a good user base and some couldn't acknowledge resources. You mentioned CRM’s which I think should lead us into having a quick conversation about that Darryl; I know you've had a bit of experience with good entry level CRM so what do you think? What are some great simple CRM’s for you know most small businesses to use? And what is the purpose of them anyway?

Darryl: I think the purpose; it’s really hard what’s good because my experience is that the good in a lot of cases is does it help fit my need you know and accounting packages are really good at this so when you sign up for their accounting packages, so what type of business are you and then they have kind of like a structured charts of accounts and templates for this type of business this is this that help get you there. Problem with some CRM’s is it's just like an open book and they might not do what you need and you don't know that till you really spend time in it. But the; a CRM customer relationship management so what it's trying to do is say where do I store information about my customer and our relationship; so that we can easily access it and we can liaise with them, so it's kind of like stepping up from; I have people in an email list that I email them enough they open it I know if they click but that's very flat as they doesn't do a lot more. A CRM might include information like them phone call, we've got notes, without salesman went out and did it they've got a pipeline for a sales inquiry and we're processing through a funnel it might have things that bought

Edmund: Hmm

Darryl: that; there's lots of levels of depth you know and they grow really big ; things like insightly I've used and kind of that as others what experience have you had ed?

Edmund: look I've; I've used Streak CRM which is a Google a gmail based platform and it's the same thing it allows you to track and keep notes to see when people have opened emails and create sort of processes and funnels that people go through so you can track leads; they're pretty cool and there are some others which I think one thing you didn't even mention is that some of the things that they can do is if you put a little bit of code on your website and someone's on your list; you can even see the content that they've read on your website it's really powerful but your looks streak is a is a fruit it's got a free aspect to it but that's it's a simple one that integrates with Gmail so it's really lightweight easy to use and it's got some great features and I actually should mention that HubSpot - has actually released a free CRM tool and obviously for them it's all about Legion for their other tool sets but you could seriously just use sign up to the HubSpot CRM tool and see if it suited your needs but it's free; so there's a bunch of good simple entry level CRM systems

Darryl: It seem like ZOHO and other that’s not have been around in a long time. I think it really comes down to me; so if you're really just trying to do some sophisticated tracking the website is one thing but if you're looking to do more less website related stuff but more just hey, I want to manage more information about the people now. So say for example you're using something like we promised to sell products in your WordPress site

Edmund: mm-hmm

Darryl: you now have customers and you have order history but it's there's a limit to what other information they might have. you might want to put that data into a CRM and you're starting to analyze it in more depth or you might be adding CRM plugins to expand fields and features so things like that. See; there are lots of ways to look at it and the bigger the business the more you're getting into you know sorts of things like SAP and all these other things that are large large scale things

Edmund: yeah

Darryl: there there are a lot and if you spend an hour or two googling you know web based CRM’s and stuff like that you will find ones with a 14 day trial or a 30 day trial. The ones I've used particularly back when the agency was a lot bigger, when we used to do you know a lot better team. I always used to work on; I would just analyze it myself put it through the paces so I would do a week of if I was using this at my level would it do what I want; if I pick up a phone call; I try someone's details; it wasn't easy for me to get was it easy to do. How would that share with my other staff but kind of even integrate with the website; things like that and then I'd; so I will try them out within five to seven days

Edmund: Hmmm

Darryl: because It was a good way to learn rather than committing because they're the big thing with the CRM is you have to commit time to make them useful otherwise they're a waste your time.

Edmund: absolutely, ah okay; what about; I think we should move on to some; the area of team and project management; I know that this is really important for a lot of modern-day businesses given that a lot of them are remote and they're all using web-based and cloud-based tools I know you've got some really good experience with this so I'm gonna ask you to tell us what your thoughts are on tools for team and project management

Darryl: Particularly like agency and things; we; there's a whole heap of stuff you know from base camp and all these others anyway; I think biggest challenges we have is there are some tools like the Asanas and all that they try to do everything and then there are other tools that just do one part of it. Then I have sister-brother and modules that go with it. I eventually have always ended up where I try to pick the best of breed tool that I can for the thing that I wanted to do and then I merge them together and make them work so they're hooking it. We might talked about that there's a thing called Zapier and others if this if that in this these are web-based sort of like api connectors that allow you to use three or four different tools and join them together so that they fill the role of a bigger tool or help fit your business then you know the common one is Trello; I love Trello; I used Trello. I've been using Trello around the agency for way more than 10 years. A lot of people don't like it because it is very much individualized management; you don't have like a huge hierarchy where it forces everything apart certain parts. I like Trello for both project management and other things because it's very very agile, it's very very fluid; it's totally dynamics; everyone can see everything on the move all the time.

Edmund: Yep

Darryl: Trello’s can man-board effectively, you create lists and tiles, you can have child boards, all sorts of things but we we learn how to use it the way we wanted and we added you know browser extensions and things that allowed you to integrate time tracking so staff when they were working on projects; click on the tile that tracking time for that tile went straight to you know, our billing systems and all the rest of it

Edmund: yep

Darryl: but if you haven't heard of Trello haven’t use Trello. Kind of use it; use it to manage something at home use it just to manage your own. Just try that; like; I know Ed you use it for marketing scheduling, content scheduling all those types of things with coins

Edmund: yep, imagine at its simplest that, imagine three columns to do doing and done and each task is a little card and you simply drag it across from to do to doing and then ever I can see what's happening; it's a very simple visual tool and it's free start

Darryl: Yeah and it is; there’s other things that team work, project management, Asana

Edmund: Yep

Darryl: Things like Basecamp there are a lot of tools that you can use and some have more than others so some will be you know they'll have a client heading and then you create all this hierarchy projects and documents and assets around them; tasks and then you assign staff to it; others are more flat like showing

Edmund: Alright

Darryl: like there are so many

Edmund: yep, so can you talk about what about; how do you; what tools do you use from a communications perspective like Trello is just the project management tool but what about communications do you recommend any tools to people should….?

Darryl: Yeah, I have a love-hate relationship with Slack, it's like the lovechild of the online community you know, I like slack, I mean, Slack it; that’s go all the way back to the old days of communication and it's just grown from there ;what it does do is it's much more reliable for connecting people and things like Skype or whatever but we we use a combination of things so if we want to do video calls; when you something like Zoom on us or Skype so depending on needs you want to record it, stability, quality; I think you and I both found that Zoom’s got much better quality of poor connections much more stable and Skype might be; there is built-in audio and video communication Slack I personally don't like them; it's like is great if you have multiple groups that can communicate with them that we go because you sign into these communities on Slack and then individual you don’t merging the data but but of course all these things require what's the relationship of people you're communicating. So well; I don't often; I don't join clients Slack channel because they're effectively has you on call all the time you know with with those clients and that's not necessarily the relationship you want but if your team and staff you can have you know channels around topics marketing support projects all those sorts of things as well as just one-to-one direct communication you can have you know group greetings; this fun thing can you do; so I think you know Slack works really great there's lots of plugins but it's also can be like you're stuck in the water water core all day long

Edmund: Yep

Darryl: like this; you know, a mass distraction and I think people are really aware of that social media. When you choose tools one of the skype, slack or others you have to really mindful about your time management because you could just spend your whole time answering questions in there that you're not actually working, you just helping people be less productive. They get less thoughtful about here we go oh, I'll just ask Ed, is there, I’ll ask them

Edmund: hmmm

Darryl: okay, what else that's Ed is not getting anything done and those people could probably solve that. So you know

Edmund: Yeah

Darryl: there's some really really clever ways you can use it. you'd set up notifications you can mute a lot of it, you can integrated things; I know we have a channel where we integrate it with a thing called Bitbucket which is a git repository, through Atlassian and every time someone's committing it updates this channel with all the commits and stuffs so if your; the developers want to be checking it they can just see who's doing all the comments and things really; it's automatic and they don't have to log in a bit back to see all the stuff and you know they jus;t I'm working away, committing stuff and then over here; they call the team to stay on track; there's some really smart things like that….?

Edmund: awesome; uh look, I know you also have a love - love relationship with a new tool called Milanotes. So why don't you tell us about what that's for.

Darryl: yeah, so a lot of people might use this things like Evernote and other tools that we've all used over the cycle; just stored documents Evernote it was tagged websites you can you know PDFs; away; like a document repository. Evernote is a lot more like a hierarchical thing so you create stuff and it's a bit more rigid and and I've added stuff along the way and I used it from a long time but it always felt to me like it was quite rigid in your head I could put stuff in here and here's a list of them and it was like being in a file folder system like Dropbox or Googledrop it wasn't fluid and then this damn thing called Milanotes turned Milanotes.com and oh my gosh; it's like this it's for creative people particularly you have screens and you just click and drag and put stuff on there; you can colorize it and move it and draw lines and then you can create boards and things under it and just one click you can share automatically but you could just say the picture from a website straight to a drag stuff and do it and it just handles it really beautifully. So for me I use it like even on a phone call; I'll have like a little notes then open for calls and I'm just typing it all there it's all electronic and export stuff out and all sorts of formats and it's just online and you can take it off and we actually even use it in our podcast take enough topics as we're talking things like that;

Edmund: Hmmm

Darryl: it's just like fluid isn't it?

Edmund: yeah, and and was it cost?

Darryl: very little; you start free; it's only when you get crazy like me so I have all my author stuff store, my book history in there all my research, a lot of client stuff that we work with but for a lot of It, low key we're using it, you use it for freed tickets like 21 bucks a month

Edmund: okay

Darryl: am I getting massive capacity; these; it's just; by fluid; I mean, I don't want that they don't drag it off the side of the screen and I want to put something else in here and reorganize the content and it's just like you had a massive desk and you're just lying out stuff like post-it notes and documents and photos or some yeah I just want to move it around I need to write a note here. That’s literally what it kind of feels like; it's not like a pin board, it's more just like a desktop that you just move stuff around. It’s very very cool.

Edmund: now I'm going to ask you to talk about a couple of tools that you'll probably be very passionate about, a lot of people in the online space will be told you don't need a website, you can go and use a tool like Leadpages or Click funnels or Instapage or Unbounce. Can you explain to us what they are and where they fit into the big picture and you know when do they become a useful tool to help grow your business?

Darryl: yeah look you know, you don’t need the things they serve for a lot of people particularly smaller businesses is a limit to how much technicality they want to get into

Edmund: Hmmm

Darryl: you know building a website, maintaining it can require that you've got to either spend money or time to get schooled up and do these things and as a sophisticated marketing camera things like Leadpages or landing pages that were designed; so a civil use case would be; I'm running a pay-per-click ad on Google or even on Facebook for a particular product. I've got a promotion and I want to link you to it; so best practice would say; you should go to a landing page that has the least amount of distraction so it might not have a navigation menu, It's gonna be all about this product with a call to action and all the information but we don't really necessarily want you digging all around the website had goal is to try and convert heavily and to make that work well. now that can be problematic off the shelf in your CMS particularly if you've got something that's custom in-house, that is very hard to get the developers to do so the market is were looking for solution so a lot of those tools allowed you to create this page that you could drive people to then the calls to action might drop them back to the contact form of a cart on your site. If it some of them are even off-site so that was the beauty. (23:48) than a larger organization or someone that didn't have a lot of technical resources. It's even hosted somewhere else so they're hosted, you just use them, you make them look like a branding, the user doesn't really know or care and then you divert them through in the actual purchase place or the signup place on your site; so they really feel, I don't have to be technical, they're really fast to develop and they can be really really helpful to do very specific tasks,

Edmund: Hmm

Darryl: you ask me that I sort of I don't like

Edmund: yeah absolutely

Darryl: well; well; and for me I think that overused, I think people get hooked into; I've got that and we talked - I think episode 2 was about your assets in your business. If you start having stuff hosted all over the place and held elsewhere and you lose control of it. You don't even know where they all are so you've got stuff related to your brand and wants to do an existence that's indexed and findable and that elsewise but then you could install the WordPress site or open site whatever might be; suddenly you got all these things going on that are competing for resources and you know and that don't necessarily fit with the flow; so now I guess that's the cons of using some of these things also using a third party to store all the stuff you might not be the right goal particularly of an era now we were getting you know data collection stuff is becoming known

Edmund: absolutely

Darryl: where is it stored? Is it stored across boundaries you know things like that you have to be aware of …?

Edmund: I as someone who came from a you know; a very naive beginner and I you know I had no design skills; I the the idea of the tools appeals to me and I don't even there's some amazing functionality built into the platforms you know; they're really really good; what my only; I guess the only bug problem I have with it is that the way they're aggressively marketed sometimes is as a I'll make money online type tool and a lot of I see a lot of people in the forums and the groups who are oh, I bought Clickfunnels or bought this and but I'm not making any; I'm not getting any sales and it's like well they you know what I mean; they're looking at as a very short term way of making money as opposed to; it's a tool that helps solve a business need right?

Darryl: and I think a lot of the use case that people bought in to them from is you sign up for my course or do this thing and the internet marketing space; they really suited it but if I'm just trying to sell more of my tan colored high-yield strapless shoe. you know, they're not necessarily the right device for that; like you said; I've been sold that this will get more sales or more conversions but that; it's not a one-size-fits-all and sometimes; even they wind up looking the same and I'm on this type of page and you know like

Edmund: Hmm

Darryl: and you and I've seen it with people implement the tactic they hear that's going to work into their existing flow; so every page of this site's going get your thing now here wedged at the top and it's not right for its purpose so you just have to be mindful

Edmund: yep, excellent; now what about

Darryl: what about like we're talking about marketing there Ed, from the side of lead attraction whether it be content marketing search optimization; what are the; what are some of the cool things out there that are really easy to get your hands around things that people can use

Edmund: yeah, I and look at; some of these tools; I'm speaking specifically I guess from an SEO perspective; some business owners this may not appeal to they don't want to wrap their head around it and whatnot but some marketers. Some people responsible for growing that sort of the business will want to sort of start to get their head around; oh, how am I doing online? Where, how are people finding me and whatnot and there are probably two simple tools that a lot of SEO people use but a good educated marketer will learn to use effectively, they'll get a lot of insight out of and one of those tools is it's all called SEMrush right? And what's

Darryl: what is it though?

Edmund: yes, so what's great about SEMrush is that; it's a; it's a; it's a big tool that crawls the internet basically and attracts what pages are getting found for what keyword phrases so the beauty is I can put my website into it or I can put a competitor's website into it and it will just give me instant visibility on what keyword phrases my website or the competitors website is ranking for; it'll give me an idea of how many how many times a month people are using those keyword phrases to search for it and it tell me which page on my website is ranking so from a marketer's perspective that's really powerful because it's like hey, well we are getting found by our customers who are looking for us and we've got content that ranks for it. Right? so it's a really informative tool and really powerful tool and gives you a lot of clarity and insight

Darryl: so one way of sort of summarizing that from a person that's not deep in its place is that; what it can help to raise up, is that on one dashboard you can see answers to six, seven different questions that you might have to dig around and analytics to find

Edmund: yeah

Darryl: you have to be more sophisticated to find answers to and they won't all be available analytics anyway; which is like, where am I getting found and some of that; it's like bringing to get a really important snap shots is it

Edmund: yeah, absolutely; and it's kind of like out an outside view of your business in the bigger world. Right? And that's what it is; it's a great competitive analysis tool. The next one might be a link analysis tool but the reality is if you're getting into that space you're probably more an SEO person and unless you are down that path and you want to start building links; I wouldn't bother looking at a tool but if you are the tool is called a Href.com it's just a link analysis tool and what it tells you is hey, this website your competitors website is being linked to from these other websites and the reason why that's important is because those links are supposed to help you rank higher in Google search

Darryl: for now

Edmund: if; for now and most business people probably won't need to go that far because they'll probably bring in a consultant or someone to look at that stuff for.

Darryl: okay, so something that I think is really important to people understand better and a lot of times people get it wrong because we still get it - oh it's all about keywords I've I've got to get the keywords right for my website and that's a little bit of a misunderstanding in that we don't want keyword stuffing things but when we talk about the content silent and people researching content. One of the really important things is understanding the use of language and what people search for because it's all well and good to say I use an example from the 90s where, when we, where I used to live way way back in my early pretty gray days; was; we would help car dealers or auto dealers get online in the very very early days and they would write content; we sell cars blah blah blah, but people don't go searching for “we sell cars” they go searching for cars for sale and it's a really simplistic way of looking in but understanding what people are looking for and phrases and things that go with that is really powerful for people thinking about the content because that helps them understand that instead of writing from the inside out which is my whole drinking around bathwater thing. They need to understand and what words and languages people use; what's like a; is there a free tool for finding keywords and trends around a topic like what's the

Edmund: oh

Darryl: not necessarily free you know. Things that would be a good tool for someone that's getting really serious about content going “I really want to know more about these topics and the way people look for.”

Edmund: well I mean Google has its own keyword planning tool right? That you can sign

Darryl: But not everyone has access to that

Edmund: that's right; there is a great little tool called Google Trends though if you're if you want if you're a business person and you just want to get a sense of how are people; what are they doing in my marketplace Google Trends so trendsGoogle.com is a great little tool for you to analyze how people's; how people are searching for something and how that that that search behavior is changing over time right? so it's really cool you can say well are people searching; are they searching for content marketing or link building so you put those two words in and Google will tell you over the last five years you know this one has gone up this way and this one is decreasing and it's a great way to think okay you know what; it gives you better insight to how people in your market or potential customers are googling things online so Trends is a great tool

Darryl: okay, look and there’s a whole lot of other things you know classics topics and things out there where you can go get some more today. So leaving on from there; let's go to more to content right? so content; we're all; we're all bad at writing and typos and grammar and the rest of it and there's been a great tool that for a few years now that if you don't know about and shoot it's called Grammarly Grammarly.com; you can just use it on the desktop you know; I'm sorry on the website put stuff in but you can do desktop browser extensions, you can do desktop installs and it highlights and checks everything gives you recommendations overuse of words, correct hints; It’s awesome, really in a way

Edmund: it's a wonderful tool makes you look better than you are; I mean; cuz I'm my grammar and spelling was terrible in Stockton grade 9; so I'd love that tool and I've even got my mom installed it on my mom's computer and she's 82; when she's when she's on Facebook you know the little Grammarly icon pops up and helps correct her spelling because she's you know; she wasn't a great speller as well so it's it's that easy to use you know it's an excellent tool; I think there's another tool that they're called Hemingway; I must admit I haven't used it but it's to help people write in a way that suits the audience so Hemingway app I think it's called but that's it's there's a there's a couple of them good ones out there like that

Darryl: alright, I mean we could go on and on; there's a lot of stuff but there's a snap shot into the world of some of the tools we look at right? That I think that provides people a good insight

Edmund: yeah and I my; one word of warning and the thing is some of these tools promise a lot of things and I've got clients who say for example bought subscriptions to SEM rush and whatnot right and they they look at the data and without context sometimes the data is a bit scary and it won't you know says oh, you know these things are broken but so it's really important that some of the tools that you just be aware that a bit of experience will help and the other thing too is that be careful you don't spend a huge amount of money on signing up for all these tools that you don't necessarily need right it's a bunch of good free ones out there

Darryl: yeah and Trello ones that's a great thing about Trello and a lot of cases you can use it never have to pay for it. So things like that have a good cracker; find them that; but also don't be afraid like if there's something you need that you'd like to know if there's a better way of doing it you just gotta go to Google and learn to ; ask the right questions so the first one doesn't really get you the results try and understand the way that stuff's being presented online because a lot of times you'll find this country specific so for example a US product or in temporarily a lot of people in the US making it wouldn't might call it something else so when you go searching for it, you're not getting the best of bread products, you need to actually make sure that you're looking for the way it's being represented

Edmund: hmmm

Darryl: but you can you know find; they're like; Ireckon, training topic you can find there's about twenty, thirty, forty tools

Edmund: Yeah

Darryl: for anything you wanna do.

Edmund: absolutely, what do you reckon Darryl? Is that it for the day?

Darryl: Ireckon

Edmund: excellent, well thank you for listening we really appreciate you having. Let’s try that again. I just want to say; I really enjoyed this episode tools is a great thing but look thank you again; we really really appreciate having you listen to this podcast and come along for the ride; if you want to see the show notes and get access to the resources we talked about and in this case you will have links to all the different tools or get notified about new episodes just visit bloodywebsite.com or subscribe to the podcast on ITunes or Stitcher, also if you enjoyed this podcast please leave a review in iTunes it really helps other people find the podcast. We hope to see you next week when we'll continue this chat about my bloody website. Its good bye from me

Darryl: It’s goodbye from him