The referral economy.. recommendations, testimonials all being driven by those many virtual acquaintances and friends you have spent your valuable free time building. Everywhere I look I see recommendations being built into everything online. Is that such a good thing? How do we filter these referrals so they actually have...
How do you cope when your site traffic doesn’t just spike it explodes?
17 Mar
When you have worked in the digital landscape for as long as I have, no doubt you’ve had to deal with some unexpected road bumps along the way. Particularly when you run sites / apps for large national or international brands that have the potential to go “viral”, there can...
Ireckon forms new partnership – BlueGlass Australia
16 Mar
Today is an exciting time for Ireckon. It’s the start of a new chapter in our company. For over 13 years Ireckon has forged its way from the very early days of Web Development and Marketing in Australia . We have done this as one company with one vision and...
26 instant hot spots on Google
09 Sep
Google released its new instant search functionality today and while debate will rage about its usability and impact on the search industry, there is little doubt Google isn’t stupid enough to roll out a change to its core product (note core – not like wave which was a new product)...
How much do you really know about your site visitors?
01 Sep
I spoke today at Interactive Minds’ September event, specifically on metrics. The talk consisted of two of my favourite metrics tools. This post is about Clicktale, a brilliant usability and conversion tool. Funnily enough while reviewing my notes, I saw a posting from @franksting talking about measuring readers, not visitors...
When politics needs influencing who you gonna call?
24 Aug
While the ultimate decision on who gets to govern Australia is still being made, the results are being measured on how digital / online activity had an impact on both Politicians and Voters. There are of course many ‘hustings’ online that relevant candidates had to consider, each with its own...
Are you listening, politicians? I didn’t think so!
17 Aug
There is a lot of talk about this election campaign and the fact it hasn’t been much of a ‘social election’, meaning the lack of Social Media involvement. Ever since the Barack Obama campaign team leapt whole heartedly into using social media and other forms of digital communications to promote...
Run a tweeterview with a major political figure in Australia and win a blog site for a year
20 Jul
Heck. It’s late and I figure it’s giveaway time. So if a journalist or blogger or professional interviewer of any description wants a free blog site (quality professionally built one) including a domain name and hosting and email all you have to do is: Conduct a tweeterview using www.tweeterview.com First...
Cover you mean Printed, then that's a rule... 18 days ago