Last week I had the pleasure of presenting to the members of the Cairns Chamber of Commerce. I was asked to speak more of ‘the web’ rather than web sites per se.
This was a relatively easy topic (or so I thought) for me given it is the big issue we try to help our customers understand every day (and our organisation).
I have included the presentation slides below which kind of show some of the message.
The main theme for me was “are you paying attention?”
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A lot of money is being spent again on web engineering for commercial success. During the lead up to when the dot com bubble burst every good idea got capital and the ‘web stars’ worked to engineer their destiny using a good idea and capital.
Many of them are doing something else or were up until the cycle started again.
Over the last 12 months or so the drive to engineer a site’s own commercial success has been fueled again. While companies, like ireckon, that provide development services can profit from this time (and I have no issue with profit), I still reflect on the logic behind it.
Everyone wants to be the next Youtube, Myspace, Facebook, Craigs List et alia. And while these sites are the oft-quoted ones there are plenty of other sites that have profited from the internet and converted great ideas to money. This leads to my main question:
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