Over the last 6 months I have been having a lot of discussions with my team about the way a creative process should flow across the numerous different outputs we deliver (apps, web sites, graphics, social pages etc).
Over the last week I have also seen a number Designers discussing trying to find ‘the right way’ to build their design. Is there a right way? Maybe I have read too much Tom Peters, but to me I believe the design has to have a purpose. Commercial design, innovative design needs to solve something, fix something, make something better, or be something totally new. Truly great design should be a very creative output. If that output is controlled by too many rules can it truly be creative?
Will it be the best or right design for it’s job?
Dictionary.com defines Creative thus:
[kree-ey-tiv-i-tee, kree-uh-] noun1. the state or quality of being creative.2. the ability to transcend traditional ideas, rules, patterns,relationships, or the like, and to create meaningfulnewideas, forms, methods, interpretations, etc.; originality,progressiveness, or imagination
In a talk with Mark Pagel titled “Infinite Stupidity” this quote (amongst many stood out)
…What this means is that social learning may have set up a situation in humans where, over the last 200,000 years or so, we have been selected to be very, very good at copying other people, rather than innovating on our own…..
Too much copying. Very little imagination.
In our desire to have everything near free and conform to “someone’s rules of layout and delivery” have we become infinitely stupid and lazy?